Surmount CxO Partners
Corporate website PRD and design for a senior leadership advisory firm targeting C-suite and board-level executives.
The Challenge
An advisory firm selling to C-suite and board level is judged on positioning before capability. The website is the positioning artefact, which means the hard work happens before any design begins.
Our Solution
Ran a PRD-first engagement — audience, positioning and message architecture defined and agreed before layout. Design followed the document rather than the other way round, so what reached the board-level reader was a considered argument instead of a corporate template.
Key Highlights
Product requirements document produced and agreed ahead of design
Message architecture defined specifically for a board-level reader
Design executed against the PRD rather than developed in parallel
Positioning treated as the deliverable, with the site as its expression
Tech Stack
The next great brand starts with a conversation.
Tell us where you are and where you want to be. We'll tell you exactly how we'd get you there — no pitch decks, no fluff, just a clear plan.
hello@webversearena.com
Phone
+91 8220115779
Location
Chennai, India
Response time
< 48 hours